| One of the secret for success on business is advertisement. Even if your product is wonderful, or even if you sell the product cheaply, your business can't flourish when no one knows it. At the first, you need to device to let a lot of people know your product. Secondly, you must know how to make everyone be interested in it. Finally you must create the needs for your product. You should go on the three steps. Everyone intends to think that endeaver brings success. But what you need to do first is to pave rails. In other words, method is more important than effort. It's very difficult to device method. To neglect method is equal to go ahead by the lights of nature without any maps. That intends to lead to failure and mockery. Before endeavor, you need to device method. Information society gradually heads toward the flood of information. The device is the most important task to advertise your product effectively there. Success needs psycho-analysis of customers, that is to say, understanding how people have an interest in and want your product. The analysis will prove the necessity of surprise and of appeal to people's interest, in order that your product come to be selected in various goods. However, even if you can sell many products in short period, your business will never last when the products don't satisfy the customers. Selling much is not all of your aims. You merchandise for giving people pleasure and satisfaction. If you can think so, your business will create the heartfeltrelationship with customers, and continue to flourish. |
| The success on business can't last for long only
by a skillful advertisement. I think that satisfaction and ever-lasting connection will be produced when the personality of seller and the warmth of his mind are conveyed to the heart of customer. |