| It is said that real sales work starts with facing the refusal of a
client. If business were simply a matter of delivering things to people who asked for them, there would be no need for sales people. All the work could be handled by delivery companies. The primary challenge of a salesperson is to attract the attention of people looking in the opposite direction and to make them listen. Before people decide to buy your products you need to make them appreciate you. If they donft like you they might well buy products from another company. On the other hand, if they like you and feel happy dealing with you, there is a good chance they will buy from you. If they really trust you, they will definitely buy your products. But, as long as they have any doubts about you, it will be hard to make any progress. You must really struggle until you win their trust. Success in sales depends largely on how much appreciation and trust you can generate in your clients. In a sense, company employees are all like sales people, except that the selling takes place within the company. Workers sell themselves to their superiors and in return receive work and money. If they are disliked or not trusted by their superiors, they cannot survive in the company. Therefore, if workers believe that their work in the company is like sales activity and that greal sales work starts with facing the refusal of a client ,h they can calmly accept the superiorsf harsh scoldings, including threats of dismissal. They will simply begin again and continue making efforts to be liked and trusted by their superiors. To some extent a salespersonfs attitude is needed even at home. Even if a couple is getting along fine today, we never know when one might start disliking the other. Those who think of divorce as soon as they feel disliked by their partner will never find happiness, no matter how many times they get remarried. The nature of life is such that we must continue making the effort to be liked and to be trusted by others. |
| People must all work in order to live. What is needed most in work is the mental attitude of trying hard to be liked and to be trusted by others. |